It is good to see that the ICC has decided to allow at least 4 Associate nations to participate in the 2015 World Cup. But it seems to be a case of one step forward and one backward, as they have decided to restrict the number of teams in the Twenty20 World Cups to 12 (instead of 16) and also have only 10 teams for the 2019 World Cup.
Mind-boggling, to say the least. The official reason offered after protests was “cost“. Apparently, the ICC looks at a package of 3 events. So by having more teams in the 2015 World Cup, they have to reduce the teams in the other World Cups to keep costs under control. In my opinion, this is hogwash. My theory is that it was a compromise so that the people that wanted only 10 teams in the 2015 World Cup were assuaged by this “compromise”. Politics, you know. Cannot lose face. The trick here is that by still having 12 teams, the Minnows are not completely excluded, so the protests are more manageable.
Frankly, all of this damns the ICC. They are responsible for the growth of cricket worldwide. Yet they think that in eight years, there still wouldn’t be more than 10 competitive teams or more than 10 countries where cricket would have a strong fan following. If you take the parallels from soccer, the tournament has constantly expanded as the sport became more popular. But the ICC seems to be saying that come 2019, they think that cricket would still remain the same in popularity.
Also about cost, I could think of many ways that the ICC could improve the revenue picture. Embrace the Internet. Allow more vendors to stream matches (both audio and video). Work on the copyright to older matches and sell non-exclusive rights to vendors who can slice them up to crazy fans. Who wouldn’t want to see the best highlights of Sachin’s career or all the wickets taken by Murali and Warne? Maybe have a Cricket YouTube where vendors upload their videos and they get a share of the revenue. I think that cricket is grossly under-exploited.
